Privacy Policy

Last updated: November 3, 2025

1. Introduction

American Horology ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our provider directory service. By using our Service, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Personal Information: We may collect personal information that you provide directly to us, including:

  • Name and contact information (email, phone, address)
  • Business information and credentials
  • Professional certifications and memberships
  • Service offerings and specializations
  • Profile images and business logos
  • Payment information (if applicable)

2.2 Automatically Collected Information: When you use our Service, we automatically collect certain information, including:

  • IP address and device information
  • Browser type and version
  • Pages visited and time spent on pages
  • Search queries and filters used
  • Click patterns and navigation behavior

2.3 Third-Party Information: We may receive information from third parties, such as:

  • Social media platforms (if you connect your accounts)
  • Business directories and verification services
  • Payment processors and financial institutions

3. How We Use Your Information

3.1 Service Provision: We use your information to:

  • Create and maintain your provider profile
  • Connect customers with appropriate service providers
  • Facilitate communication between users and providers
  • Process payments and manage subscriptions
  • Provide customer support and technical assistance

3.2 Service Improvement: We use aggregated and anonymized data to:

  • Analyze usage patterns and trends
  • Improve our search and filtering algorithms
  • Develop new features and functionality
  • Optimize user experience and performance

3.3 Communication: We may use your contact information to:

  • Send important service updates and notifications
  • Provide customer support and respond to inquiries
  • Send marketing communications (with your consent)
  • Notify you of policy changes or security updates

4. Information Sharing and Disclosure

4.1 Public Information: The following information is publicly visible on our Service:

  • Provider business names and descriptions
  • Service offerings and specializations
  • Professional credentials and certifications
  • Customer reviews and ratings
  • Trust badges and verification status

4.2 Limited Sharing: We may share your information in the following circumstances:

  • With your explicit consent
  • To comply with legal obligations or court orders
  • To protect our rights, property, or safety
  • In connection with a business transfer or merger
  • With service providers who assist in our operations

4.3 Service Providers: We work with trusted third-party service providers who may have access to your information, including:

  • Hosting and cloud storage providers
  • Payment processors and financial services
  • Analytics and marketing tools
  • Customer support and communication platforms

5. Data Security

5.1 Security Measures: We implement appropriate technical and organizational security measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication systems
  • Secure data centers and infrastructure
  • Employee training on data protection

5.2 Data Breach Response: In the event of a data breach, we will:

  • Notify affected users within 72 hours
  • Investigate the incident and take corrective action
  • Report to relevant authorities as required by law
  • Provide guidance on protective measures

6. Your Rights and Choices

6.1 Access and Control: You have the right to:

  • Access and review your personal information
  • Update or correct inaccurate information
  • Request deletion of your personal data
  • Export your data in a portable format
  • Object to certain processing activities

6.2 Communication Preferences: You can:

  • Opt out of marketing communications
  • Choose how you receive notifications
  • Control the frequency of updates
  • Unsubscribe from specific communication types

6.3 Profile Visibility: Providers can control:

  • Which information is publicly visible
  • Contact information display preferences
  • Review and rating visibility
  • Service area and availability details

7. Data Retention

7.1 Retention Periods: We retain your information for as long as necessary to:

  • Provide our services and maintain your account
  • Comply with legal obligations and regulations
  • Resolve disputes and enforce agreements
  • Improve our services and user experience

7.2 Deletion: When you request account deletion, we will:

  • Remove your personal information from active systems
  • Retain certain information for legal compliance
  • Anonymize data used for analytics and improvement
  • Provide confirmation of deletion completion

8. Cookies and Tracking Technologies

8.1 Cookie Types: We use various types of cookies and tracking technologies:

  • Essential cookies for basic functionality
  • Performance cookies for analytics and optimization
  • Functional cookies for user preferences
  • Marketing cookies for targeted advertising

8.2 Cookie Management: You can control cookies through:

  • Browser settings and preferences
  • Our cookie consent management tool
  • Third-party opt-out mechanisms
  • Device-specific privacy controls

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

10. Children's Privacy

Our Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after such changes constitutes acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

American Horology
Email: privacy@americanhorology.com
Website: americanhorology.com